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How to Say ‘Great profit; big success’ in Traditional Chinese

大利

💬 Usage Tip: [利] is “profit/benefit.” So [大利] leans a bit “money/business success,” not just general luck. Together with [大吉], it becomes a catchy, rhythmic blessing.

🇹🇼 In Taiwan: Because [大利] sounds business-friendly, it’s popular to say to shop owners, coworkers, or anyone starting something new—very common in Taiwan’s New Year small talk.

Word-by-Word Breakdown

大利

[dà lì]

big profit; great benefit

Often used in greetings for business success and strong financial gains.

Example

開工大吉,祝你大利,訂單滿滿。

Good luck with the start of work—wishing you big profits and tons of orders.

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